Selected work
A small set of projects,
treated with care.
A snapshot of recent engagements. Click through to explore each one as a live document.
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GTM Playbook
An end-to-end go-to-market playbook covering positioning, ICP definition, messaging architecture and channel strategy — built as a working reference for founders and marketing teams.
GTM StrategyPositioningPlaybook
Competitor Analysis — Notion
A structured breakdown of the productivity and workspace category, mapping Notion's strategic moats, feature gaps and positioning opportunities against the competitive set.
Competitive IntelMarket ResearchNotion
Product Roadmap — Haptik
An opportunity-led, prioritised product roadmap for Haptik's conversational AI suite — connecting customer signals, market trends and business outcomes into a single plan.
Product StrategyRoadmappingConversational AI