About the studio

Top 1% Marketing Strategist for the next wave of B2B SaaS.

Ashna Shah, Top 1% Marketing Strategist

The story

Hey, I'm Ashna.

I started my career with top U.S. tech startups as well as Fortune 100–500 companies, including L'Oréal, Temasys, and Freshworks. I have 6+ years of work experience, and I'm now launching into AI startups.

I help B2B SaaS founders identify growth bottlenecks, build AI-assisted GTM systems, and increase demo bookings and trial signups. I specialise in helping early-stage and scaling companies develop products, launch to market, and grow through sharp, data-driven marketing and GTM strategy.

What my work typically includes

Strategy first, then the system that ships it.

i.Strategy

Product, market & positioning.

  • —Business audits & opportunity mapping
  • —Competitor & market research
  • —Positioning, messaging, ICP development & validation
  • —Offer, pricing, and service/product development
ii.Traction

Funnel, assets & first paying customers.

  • —Funnel audit & CRO
  • —Website / landing page build or redesign
  • —Sales decks, lead magnets, ebooks
  • —Ad assets — graphics, video, copy
  • —Cold email copy & multi-step cadences
  • —SEO-optimised content, blogs, website copy

I oversee both paid and organic growth, optimise for conversion rate, and ensure CAC / LTV efficiency — always aiming to increase revenue.

Capabilities

The toolkit.

GTM StrategyProduct MarketingPositioningPricingICP & SegmentationAccount-Based MarketingHubSpotLifecycle EmailGA4MixpanelConversion Rate OptimizationA/B TestingHotjarGoogle AdsLinkedIn AdsLanding Page OptimizationWebinarsPitch DecksCompetitive AnalysisCustomer ResearchAgentic AIPrompt EngineeringLLM Fine-tuningClaude

Certifications

Continuous learning.

  • —Product Marketing + RevOps — HubSpot
  • —Marketing Software Automation — HubSpot
  • —Introduction to Generative AI — Google
  • —Generative AI Foundation — Microsoft
  • —Google Ads · Display & Video 360

Education

MBA, Luxury Brand Management · IFA Paris

Graduated 8.0 GPA

Building something that deserves a serious GTM?

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