Ashna Shah · AI SaaS · Est. 2026
The growthstrategistB2B SaaS calls.
A top 1% marketing strategist for founders building the next wave of B2B SaaS and AI startups. I find the growth bottleneck, build the AI-assisted GTM system around it, and turn it into demos, trials and revenue.
6+
Years across U.S. tech startups & Fortune 100–500
30%
Average lift in landing-page conversion
35%
Average ROI on lead-gen campaigns
20%
Increase in qualified demo bookings
The practice
Sharp strategy. Shipped systems.
Most marketing problems are positioning problems wearing a campaign costume. The studio fixes the story, then builds the funnel and the AI workflows that make it compound.
Explore services →
Strategy & Positioning
Business audits, opportunity mapping, ICP development, competitive intel and messaging that earns attention.
GTM & Launch
Offer design, pricing, launch plans and AI-assisted go-to-market systems built for speed and signal.
Funnel & Conversion
Website, landing pages, sales decks, lead magnets and CRO that turns interest into demos and trials.
Growth — Paid + Organic
Ads, cold email cadences, SEO content and lifecycle — optimised for CAC, LTV and revenue.
Selected work
Recent case studies.
GTM Playbook
End-to-end go-to-market playbook — positioning, ICP, messaging, channels.
View ↗Competitor Analysis — Notion
Strategic competitive intelligence on the productivity category.
View ↗Product Roadmap — Haptik
Opportunity-led roadmap for Haptik's conversational AI suite.
View ↗Point of view
"I don't sell campaigns. I build the growth engine founders wish they'd hired for two rounds ago."
— Ashna Shah